Empathize (Discover)
Innovation Vortex
How did you work to understand people’s experiences? How did you try to uncover their needs and feelings?
Innovation Vortex: Contextualize • Empathize • Synthesize • Hypothesize • Externalize • Sensitize • Systematize
Purpose
Empathize (Discover) is about discovering as much as possible about potential users, their frustrations, aspirations, and experiences. By empathizing with their users, product designers aim to set aside their assumptions and gain insights into how people experience their situations. The result of this stream is a large pile of unstructured research findings with both emotional and factual content.
Notes
The Empathize stream is where the Design Thinking models start and where they shine.
Rules / Constraints
We have not yet defined rules or constraints.
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“If you look at history, innovation doesn't come just from giving people incentives; it comes from creating environments where their ideas can connect.”
(Source: Steven Johnson)