Sensitize (Test)
Innovation Vortex
How did you check how people respond to your releases? How did you validate the experiments?
Innovation Vortex: Contextualize • Empathize • Synthesize • Hypothesize • Externalize • Sensitize • Systematize
Purpose
The Sensitize (Test) stream is when you gather data about the effectiveness of your prototypes. You must set up your systems so that your team becomes sensitive to whatever the users are doing. The focus here is on selecting the most workable, feasible, and effective idea from your various prototypes.
Notes
You can think of user interviews, user monitoring, user analytics, and many Growth Hacking techniques.
Rules / Constraints
We have not yet defined rules or constraints.
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“If you look at history, innovation doesn't come just from giving people incentives; it comes from creating environments where their ideas can connect.”
(Source: Steven Johnson)