Human Drives

Human Drives

Human Drives are a set of needs and desires used as a tool to better understand what drives you or others in certain situations and decisions.

Human Drives: Curiosity • Spirituality • Creativity • Beauty • Competence • Food • Sexuality • Ownership • Loyalty • Recognition • Exercise • Intimacy • Belonging • Influence • Rest • Friendship • Meaning • Security • Justice • Freedom • Family • Certainty • Safety • Health

Purpose

What motivates your customers to use your product? What drives your employees to embrace your ideas? Which human needs and desires can we trigger when we want people to do something different?

Notes

The 24 human drives are based on an extensive evaluation of multiple earlier models and frameworks about human motivation.

Rules / Constraints

  • We have not yet identified any rules or constraints.

Curiosity
Food
Exercise
Rest
Freedom
Spirituality
Sexuality
Intimacy
Friendship
Family
Creativity
Ownership
Blank
Meaning
Certainty
Beauty
Loyalty
Belonging
Security
Safety
Competence
Recognition
Influence
Justice
Health
Featured
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Distribute or Automate Management
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Embrace Digital Team Members
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“It is impossible to reduce the complexity of human motivation to something simple or (simplistic) without making choices in language and definitions.”

(Source: “The 25 Drives Grid”)